Client Resources

 Let us help you get a handle on everything related to direct mail marketing success.

Neighbourhood Mail Guidelines
CANADA POST GUIDE

Canada Post
2025 Rates and Resources

2025 Rates

Common Formats

    • 5 x 7, 6 x 9, 6 x 12

    • 12 x 9.5 Flat – Folds to 6 x 9.5

    • 15 x 10.5 Flat – Folds to 5 x 10.5

    • 10 x 7 Flat – Off Folds to 5.5 x 7

    • 18 x 8.75 flat – Roll Folds to 6 x 8.75

    • 12 Page Self Cover 16.5 x 5.875 Flat – Folds to 5.875 x 8.25

    • 8 Page Self Cover 8.5 x 11 Flat –
      Fold to 8.5 x 5.5

Design Tips

  • Keep your message simple

  • Focus on the benefits

  • Use copy that sells “free, sale, savings” etc.

  • Include images

  • Provide a special offer or discount

  • Include an expiry date so they act now

  • Make it easy to respond

  • Include a phone#, website or map

  • Provide a promo code or bar code for tracking

A: Target Neighbourhoods

  • Based on drive time or radius to a
    specific location

  • Select homes, apartments, businesses, farms

B: Target Specific People

  • Based on age, household income, children in the home, etc.

C: Choose Your Quantity

Tips for Success

  •  Know your target audience

  •  Keep your messaging simple

  • Give them a reason to respond

  • Keep the look and feel of the design consistent with
    your online messaging

  • Frequency is important – budget for more than one mailing

  • Decide in advance how you are going to measure success
    (Is the goal increased awareness, increased web or
    store traffic, coupon redemption, etc.)

Neighbourhood Mail FAQ’s

Q: Do I need a Postal Indicia?

A: There is no Postal Indicia required for Neighbourhood Mail

Q: Can I do a die-cut mailer?

A: Yes you can, provided it’s on a
minimum 7pt cover stock

Q: Is there a minimum volume required?

A: There is no minimum volume required but we recommend testing at least 10,000 pieces

DOWNLOAD THE PDF

 Direct Mail Guidelines

As long as your mailing is promotional in nature or is soliciting a donation, this type of mail falls into Canada Post’s reduced cost category of Personalized Mail.

Deliver personalized marketing messages (although you must have an address.) You can use your own house list or you can rent or trade a list.

Tools:

Personalized Direct Mail

Canada Post Category: Personalized Mail – One to One

Examples:

  • Welcome mailings

  • Cross-sell / upsell mailings

  • Loyalty mailings

  • Targeted acquisition mailings

  • Donation solicitation

Unaddressed Direct Mail

Canada Post Category: Neighbourhood Mail – One to Many

Radius to bricks & mortar location or select households that match up to your current customers. You can get started quickly and easily without any data.

This has the lowest postage cost. You can reach broadly to every home, apartment, and/or business in a select neighbourhood.

Examples:

  • Customer acquisition mailings

  • Flyers promoting restaurants, home improvement, lawn care, dentists, retail sales municipal newsletters, activity guides and recycle and garbage schedules

Tools:

Targeted Direct Mail

Canada Post Category: Postal Code Targeting – One to Few

Examples:

  • Automotive offers

  • Home improvement such as window & doors, roofing, etc.

  • Cable, cell phone and internet offers.

A customer acquisition tool that allows a business to get more granular in terms of who they are mailing to.

Identify and reach only those postal codes that match the profile of your ideal prospects. Maximize acquisition dollars by only targeting new audiences while suppressing existing customers or provide existing customers with a different message.

You can find look-a-likes to your ideal prospects or most closely match your existing customer.

Tools:

Compliance Mailings

Canada Post Category: Lettermail

A mailing that is required by regulation or company policy.

Examples:

  • Recall notices

  • Statements

  • Tax forms

  • Notification

  • Rate changes

Tools:

Fulfillment Services

Examples:

  • Subscription box fulfillment

  • Sample fulfillment

  • Custom Kitting and handwork assembly

  • Product fulfillment

  • Gift card and premium fulfillment

  • Marketing and sales collateral

  • Point of purchase kit distribution

  • Event fulfillment

  • Pick and Pack

Each Fulfillment program is tailored to you needs. We offer secure warehousing, competitive shipping rates, inventory management and a dedicated Project Manager. 

Choose the carrier that best fits your needs. We provide the choice to have each of one bill by using Marketing Kitchen accounts or using 3rd party billing to bill to an account of your choosing.