Awesome Ideas

Awesome Ideas

Absolut Vodka: A campaign worth toasting

When Absolut launched its 2020 limited-edition holiday bottle, pandemic restrictions meant fewer in-store displays and limited shopper interaction. The challenge was getting a premium product noticed by the right people.
That’s where we came in. Partnering with Canada Post, Marketing Kitchen produced and mailed 250,000 oversized, high-impact pieces to urban millennials in Ontario and British Columbia.
The mailer was bold, tactile and impossible to miss in the mailbox - featuring vibrant design, die-cut gift tags, cocktail recipes, and a QR code linking directly to local retailers.
The outcome? Record-breaking sales: Absolut saw a 70% increase over the previous year, proving that a perfectly executed piece of direct mail can cut through the noise and deliver measurable impact.

Canada Day Mailer: Sweet, Smart, and Truly Canadian

At Marketing Kitchen, we wanted to celebrate Canada Day in a way that felt both creative and memorable. A couple of weeks ahead of the holiday, we mailed a custom die-cut self-mailer that met all Canada Post specifications for oversized personalized mail - keeping costs low while impact stayed high.
Inside, each piece was fully personalized and held a bag of Canadian Maple–flavoured Squish gummies. Tucked behind were eight table place cards, each featuring a Canadiana-themed icebreaker question.
From candy to conversation, personalization to production, this campaign was interactive, memorable, and proudly Canadian. Clients loved it - many even wrote back with their road trip soundtrack picks, inspired by one of the icebreaker questions.

The Power of the Personal Touch

When it comes to meaningful communication, the smallest details often make the biggest impact. For not-for-profits especially, donors want to feel recognized and valued and nothing delivers that better than the look of a handwritten note.
At Marketing Kitchen, our two handwriting machines use real pens to replicate authentic penmanship. Whether it’s a signature, a P.S., a full note, or just the address on the front of a closed envelope, we will make it look like it came right from your desk.
This capability has been especially powerful for high-value and mid-tier donor mailings, helping organizations cut through the clutter and build deeper, more personal connections.

MK Promo: Raising the Gifting Game

A great gift does more than say thank you - it builds pride, sparks competition, and leaves a lasting impression. Anyone can source a product; the difference is in how it’s curated, packaged, and presented.
For Genesis, we created a recognition gift that was stylish, distinctive and perfectly on-brand: a black-and-copper Asobu drink bottle paired with Toronto’s Pop the Champagne popcorn - its packaging perfectly echoing the brand’s palette.
Wrapped in tissue, sealed with a bespoke sticker, and personal note and presented in a reusable magnetic-close box, the gift felt premium from the start. We finished it off with Genesis-logoed wrapping paper - strong enough to ship in, so the branding and anticipation began the moment the package landed in their hands.

“Marketing Kitchen is a trusted partner, providing end-to-end solutions and expertise for all of our Direct Mail production needs. We know the team has our best interests in mind and always go the extra mile to ensure our success. I believe Marketing Kitchen cares about our business as much as we do, and it really shows. What we've come to expect and appreciate from Marketing Kitchen is high quality work, dedication, proactivity, strategic insights, and a friendly attitude that the team bring each and every day.”