Neighbourhood Mail Guidelines

A promotional infographic for neighborhood mail marketing. It has a heading 'When to Use Neighborhood Mail' and a list of marketing strategies, each with red check marks: New Store Openings, New Product/Services, Seasonal Campaigns, Awareness & Reminder, Marketing, Special Promotions, Limited Time Offers, Drive Online Traffic, Drive Instore Traffic.
Infographic with three steps: 1. Choose your format, 2. Create your design, 3. Define your target.

Common Formats

    • 5 x 7, 6 x 9, 6 x 12

    • 12 x 9.5 Flat – Folds to 6 x 9.5

    • 15 x 10.5 Flat – Folds to 5 x 10.5

    • 10 x 7 Flat – Off Folds to 5.5 x 7

    • 18 x 8.75 flat – Roll Folds to 6 x 8.75

    • 12 Page Self Cover 16.5 x 5.875 Flat – Folds to 5.875 x 8.25

    • 8 Page Self Cover 8.5 x 11 Flat –
      Fold to 8.5 x 5.5

Design Tips

  • Keep your message simple

  • Focus on the benefits

  • Use copy that sells “free, sale, savings” etc.

  • Include images

  • Provide a special offer or discount

  • Include an expiry date so they act now

  • Make it easy to respond

  • Include a phone#, website or map

  • Provide a promo code or bar code for tracking

A: Target Neighbourhoods

  • Based on drive time or radius to a
    specific location

  • Select homes, apartments, businesses, farms

B: Target Specific People

  • Based on age, household income, children in the home, etc.

C: Choose Your Quantity

A graphic infographic with colorful illustrations explaining neighborhood mail sizes and delivery times. The mail sizes table lists standard and oversize options with dimensions and weight limits. The delivery times table shows local, provincial, and national delivery durations. An illustration of a cityscape and delivery truck accompanies the information.

Tips for Success

  •  Know your target audience

  •  Keep your messaging simple

  • Give them a reason to respond

  • Keep the look and feel of the design consistent with
    your online messaging

  • Frequency is important – budget for more than one mailing

  • Decide in advance how you are going to measure success
    (Is the goal increased awareness, increased web or
    store traffic, coupon redemption, etc.)

Neighbourhood Mail FAQ’s

Q: Do I need a Postal Indicia?

A: There is no Postal Indicia required for Neighbourhood Mail

Q: Can I do a die-cut mailer?

A: Yes you can, provided it’s on a
minimum 7pt cover stock

Q: Is there a minimum volume required?

A: There is no minimum volume required but we recommend testing at least 10,000 pieces

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