Marketing Kitchen How to supply Artwork
Artwork Submission Tips – Get It Right the First Time
File Format & Setup
Native Files Preferred – Always send working files when possible. We love InDesign.
Package Everything – In InDesign or Illustrator. Package all fonts and linked images. Use “Package” or “Collect for Output.”
Include Bleed & Crop Marks – Even if there’s no bleed, crop marks are a must.
Crop Marks = ¼ inch – Set them correctly to avoid trimming errors.
Send a PDF for Proofing – Always include a PDF so we can visually verify your intent.
Set Dielines as Spot PMS – They must be a named Pantone spot colour -preferably PMS magenta
Multi-Page Projects? – Send as single pages only (no reader or printer spreads).
Submitting Files? Follow These PDF & Variable Data Rules:
Submitting a High-Res PDF? – Use PDF/X-1a (not PDF/X or others).
No variable data in PDFs – Only use PDFs for static jobs
Variable data jobs? Use InDesign (Word is okay if InDesign isn’t available)
Lettercopy Files – Again, send in InDesign when possible. If not viable then use Word. Avoid PDFs unless they’re saved as PDF/X-1a.
Colour & Resolution
Resolution must be 300 DPI – Anything less may print blurry
If it looks dark on screen, it will remain dark when printed – Lighten before sending
CMYK jobs? – Convert all PMS colours to CMYK
PMS-only jobs? – Convert CMYK to PMS
