Marketing Kitchen How to supply Artwork

Artwork Submission Tips – Get It Right the First Time

Native Files Preferred – Always send working files when possible. We love InDesign.
Package Everything – In InDesign or Illustrator, package all fonts and linked images. Use “Package” or “Collect for Output.”
Include Bleed & Crop Marks – Even if there’s no bleed, crop marks are a must.
Crop Marks = ¼ inch – Set them correctly to avoid trimming errors.
Send a PDF for Proofing – Always include a PDF so we can visually verify your intent.
Submitting a High-Res PDF? – Use PDF/X-1a (not PDF/X or others).
Show Dielines in Spot Colour – Use magenta or another distinct PMS (never CMYK).
Set Dielines as Spot PMS – They must be a named Pantone spot colour.
Multi-Page Projects? – Send as single pages only (no reader or printer spreads).

If it looks dark on screen, it’ll print dark – Lighten images before sending.
300 DPI minimum – Anything less may print pixelated or blurry.
Match the Colour Mode to the Print Process:
- For CMYK printing, convert all PMS colours to CMYK.
- For PMS-only printing, convert all CMYK to PMS.
Lettercopy Files – Send in InDesign when possible. If not, use Word. Avoid PDFs unless they’re saved as PDF/X-1a.
Include a Form Code – Add small mouse-type versioning on each artwork file. One side is enough.
Example: MKLH0525 = Marketing Kitchen Letterhead, May 2025.
This keeps versioning clear and ensures accurate production.
No PDFs for Variable Data – We do not accept high-res PDFs for jobs with variable copy.
- For variable data jobs, send artwork in InDesign.
- If InDesign isn’t available, we’ll accept a Word document.

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